Friday, April 29, 2011

Interactive App Platform for Book Publishing

Two former Apple employees and Al Gore have teamed up to develop and promote a new app called Push Pop Press for publishing books. This Wired article details this development and includes a “how-to” video from Al Gore. As J├ínos accurately pointed out in his blog post from 4/27, digital publishing is blowing up. People want to do more with books. They want to interact with books and have options for accessing further information about the topic from within the book itself. This particular publishing app allows for picture expansion, embedded videos, interactive graphics, definitions, and the like. It looks simply beautiful and seamless. More information about Al Gore’s book and the download are available here.

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